YouTube Australia has just launched a paid model to help companies promote their videos on YouTube. Companies will now be able to promote their videos and ensure they appear next to relevant content, and in front of relevant audiences.

Essentially, Promoted Videos is a CPC paid model based on the Google Adwords keyword bidding model, and has been integrated into Adwords for easier management (for in-house marketing teams or agencies).

Here’s a clip about Promoted Videos from the YouTube Australia blog. Google is also offering Webinars to help early adopters get to grips with how it all works.