Airtel – India’s largest mobile network – has launched an ‘exclusive’ deal with twitter. Its subscribers will be able to tweet directly onto their twitter accounts using a text message. Further, such tweets will be delivered as text messages to all Airtel subscribers who are registered as tweet subscribers.

It is an interesting concept, but I think it is too late on the scene with users having the option of tweeting using twitter applications on their phone, blackberrys and netbooks. The charge of each such SMS is Rs. 1 (about USD 0.023) compared to sending a regular SMS which is anywhere between Rs. 0 and Rs. 0.5. What is also amusing is that as a registered user, you will get tweets from all other registered users. In a way, I will be following anyone who also registers. And they would be following me.

If I were an SMS marketer in India, I would be suitably pleased with such Diwali gifts.

Happy Diwali everyone!