Leveraging on Social Media – Singapore National Day Rally 09
You know the importance of social media when the Singapore government starts using it. For the first time, the National Day Rally will be using social media to reach out to more people – especially targeting the youth. The National Day Rally will be available on ndr09.channelnewsasia.com and users will be able to engage in online discussions via Facebook integration. The site will also incorporate real-time Twitter updates of the announcement made during the Rally. The use of new media comes at no surprises with Singapore having and internet penetration of 67.4% (or 3,104,900 Internet users as of Nov/08) per ITU (Source: www.internetworldstats.com).
