I recently read a great essay by Chinese VC & Blogger, Isaac Mao. The essay, translated in English on Joi Ito’s blog, is a must read for anyone involved in the world of online marketing and the rapidly increasing trends of web2.0 and social media.

The essay is well written and is a light read (by academic levels), discussing the human propensity to share and how it’s developed over the recent years…  here’s a good excerpt to give you more of an idea.

Thus, our brain supports sharing in its very system-nature. This has profound implications for the creative process. Whenever you have an intention to create, you will find it easier to generate more creative ideas if you keep the sharing process firmly in mind. The idea-forming-process is not linear, but more like an avalanche of amplifications along the thinking path. It moves with the momentum of a creative snowball. If your internal cognitive system encourages sharing, you can engineer a feedback loop of happiness, which will help you generate even more ideas in return. It’s a kind of butterfly- effect, as the small creative energy you spend will eventually return to make you, and the world, more creative.

You can read the full article here. I’m sure you’ll agree it’s great food for thought.

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