While all of us know that Social Networking sites like Twitter, Facebook, Flickr and other blogging sites is fast growing to become an important part of the online channel, never would one thought that it would become an important selection criteria in our next job. I was reading this article with interest and how new PR Hire must blog, tweet and use social networks. In the study by ipressroom, knowledge in social network is considered to be very important (See Below)

Important Knowledge for PR and/or Marketing Job Candidates

Departments Managing different Aspect of Web Strategy

These social media skills will likely increase in importance as PR professionals continue to take the lead in managing most organizations’ social media communications channels. Click here to read in detail.