McDonalds have built different websites for different ethnicities.  On the surface this idea seems somewhat logical; most brands have different sites for different regions/countries to varying degrees of success, so what makes this different? For one, the sites can be considered somewhat racially insensitive, featuring sections such as “Kimchee Mouse” for Korean sayings on http://www.myinspirasian.com and various stock photos of African Americans on http://www.365black.com that feel very impersonal.

I am interested to hear how others feel after visiting the sites. Personally I am left wondering: Why?

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