India’s new app stores

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India’s 450 million plus mobile subscribers got their first taste of an app store with Aircel and Airtel both launching their app stores within two weeks of each other. Airtel’s app store is neatly integrated with the mobile operator’s phone billing system – you can pay for apps you purchase on your mobile bill or through airtime minutes.

Airtel has over 1250 apps supporting various platforms in this app store. The success of the Store lies in the ease with which developers across the world can develop, publish and promote programs and applications through a single portal cutting across all platforms.

Are app development companies listening?

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