IAB Singapore outlines its plans
The Interactive Advertising Bureau (IAB) Singapore has outlined its future plans which include establishing working committees and hiring permanent staff. IAB plans to set up four working committees on research, training and education, events and marketing, and standards and guidelines. It hopes to be able to create guides for the industry, hold events and exhibitions, and create research, reports and white papers as well as potentially hold creative showcase awards show.
The Singapore chapter is established by a group of leading companies in the digital advertising sector. The IAB SEA Singapore’s goal will be to promote investment in interactive advertising, and it will seek to play a leading role in raising the profile, positive perception and growth of the industry in Singapore and throughout the region.
This is a positive development for the Singapore market – having a guideline for the interactive advertising medium. Makes a lot easier for advertisers and publishers to define a standardize format for the interactive medium.
