China’s apple of Social Network
While news on the Internet has been focused on the darlings of social networking sites like Facebook, Twitter, mySpace and Friendster, the size of the non-English speaking markets cannot be ignored. China with approximately 298,000,000 Internet Users (source: InternetWorld Stats), represents 45.8% of the Internet population in Asia. These Internet users are hungry for the new media and wants to participate in the new social network which they can call their own. As such, it is no surprise that Kaixin001 (or literal translations from Chinese means “Happy Site”), the latest new comer to Facebook clone wars in China, is China’s fastest growing social network (amassed a staggering 7.5 million users in the first 5 months since its launch). It is now ranked 95 in terms of traffic on Alexa.
Kaixin001 - China's Fastest Growing Social Network Site Demographics
Kaixin001 appeals to white-collar office workers with a simpler UI that is more intuitive to older audiences. The site succeeds simply by cloning only the most successful Facebook applications and bringing them to the Chinese market before anyone else. You can read more on Kaixin001 at TechCrunch.
