Cebu Pacific Airlines is getting serious with the social media space and intends to make use of the social media channel to promote its low fares. It appointed Peach Interactive to promote its low fares via the social media platform in Asia (See Article). The move is a part of a bigger digital campaign, the airline is running across the region. For those interested to hear about deals from Cebu Pacific, you can follow them on Twitter.
Social Media has been the buzzword in the travel industry in recent years and many travel companies, including Cebu Pacific, now promotes their services via this channel. What remain unclear however, for many, is the ROI on these channels. In fact many companies currently do not measure their ROI from social media. Most are still experimenting and testing waters on the effectiveness as well as finding ways to monetize this channel.
It will definitely be interesting to know how many of those who started on social media are now using social media as their main communication channel with the consumers, as well as measure the effectiveness.