Category Archives: Online Trends

August 20, 2009   Online Marketing, Online Trends, Technology   No comments

Baidu.com – Giant of a Search Engine in China

It is interesting when Hichame in his post talks about Baidu vs Google in mobile search and the Chinese Search engine viewing mobile search a ‘strategic focus’ for the future. Google has been fighting hard to wrestle market share from Baidu in the Chinese market for the past 2 years without much success and Baidu

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August 19, 2009   Mobile Tech, Online Marketing, Online Trends   3 Comments

Baidu vs. Google in Mobile Search..

Media Asia have an interesting article about Baidu, China’s largest Search Engine, making Mobile Search a ‘strategic focus’ for the future. I think that sounds about right, Baido needs to launch some innovative mobile apps quickly to maintain it’s head-on battle with Google on the Chinese Search front. “There are 150 million WAP users in

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August 18, 2009   Online Trends   No comments

New PR Hire must Blog, Tweet & Use Social Networks

While all of us know that Social Networking sites like Twitter, Facebook, Flickr and other blogging sites is fast growing to become an important part of the online channel, never would one thought that it would become an important selection criteria in our next job. I was reading this article with interest and how new

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August 18, 2009   Online Marketing, Online Trends   No comments

China’s apple of Social Network

While news on the Internet has been focused on the darlings of social networking sites like Facebook, Twitter, mySpace and Friendster, the size of the non-English speaking markets cannot be ignored. China with approximately 298,000,000 Internet Users (source: InternetWorld Stats), represents 45.8% of the Internet population in Asia. These Internet users are hungry for the

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August 14, 2009   Online Trends   No comments

Online Potential in Asia Pacific

Being in the online industry since 1999, I have seen tremendous changes to the online industry in Asia Pacific. Growth has been phenomenal, especially in the last 5 years. Consumers are now embracing Internet into their lifestyle – be it shopping, networking, keeping connected to friends, etc. Not only has the internet infrastructure (e.g. online

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August 13, 2009   Online Trends   No comments

AliBaba.com on Global Expansion campaign…

Advertising Age is reporting that AliBaba, the Chinese B2B e-Commerce portal, has launched a $30 Million campaign to expand into the US, Europe and the Middle East. If my memory serves me correctly, this must be the largest overseas campaign conducted by a Chinese based entity, especially in the e-Commerce world…. and the likes of

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August 10, 2009   Online Marketing, Online Trends   No comments

IAB says: Online Ad Spend on the rise in Australia…

According to both Mumbrella and SmartCompany,  PriceWaterHouse Coopers has just issued out a report commissioned by the Interactive Advertising Bureau (IAB)… that states Online Advertising spend has grown by 18.5%. I don’t think it comes as much of a surprise that this is mainly due to a shift from traditional media to online advertising mediums…

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August 10, 2009   Online Marketing, Online Trends   No comments

Publicis buys RazorFish Agency..

So… looks like Microsoft got a great deal from their latest spin-off. After acquiring the ad agency RazorFish several years ago, they are now in the process of finalising a deal with the mega agency group Publicis. The blogosphere has been buzzing with the rumored deal of Publicis buying RazorFish for 500-600 Million US$. However,

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