The Interactive Advertising Bureau (IAB) Singapore has outlined its future plans which include establishing working committees and hiring permanent staff. IAB plans to set up four working committees on research, training and education, events and marketing, and standards and guidelines. It hopes to be able to create guides for the industry, hold events and exhibitions, [...]
It appears that Yahoo is spending some serious money to increase brand awareness in India… The advert itself promotes the recently launched ‘Every You’ campaign, and is clearly an attempt by Yahoo! India to increase brand awareness in the English speaking marketplace. Has anyone seen this campaign being promoted in other Asian markets?
Some interesting stats from Hitwise, shows an 18% increase on search traffic to Bing. Seems their advertising is working and certainly many of the curious are taking a look. The key will be keeping the curious as regular searchers. If the MSFT/Yahoo search deal goes through the combined traffic would be a reasonable 26%. While [...]
I have been reading on augmented reality for a while now (guess Hichame has more experience in that). To date, most of the application have been in the US or Europe. I have yet to see any of the augmented reality apps that is specific to APAC…until today and I checked my iPhone App store [...]
Singapore – Women’s online magazine ShoppingLifestyle.com has announced a new ‘Cost per Open’ email marketing option which they hope will bring more traditional clients online (Click here to read the full article). This is definitely a departure from the business model whereby portal with huge database of end consumers “sell/lease” their customer database to client [...]
In my previous article “Mobile commerce is reshaping the way consumers plan, book and consume travel” about mobile apps re-shaping the way consumers plan and book travel and how most of the current apps are US-centric. Well, Sprice.com has just join the foray of travel service providers with their iPhone apps – “Sprice Hotels” – [...]
Are you one of the lucky people going to ad:tech Beijing in November? Do you have any thoughts you’d like to share? If yes, we’d love to hear from you. At AsiaOnlineMarketing we are always looking for contributors to help grow our network across the Asia Pacific blogosphere. Unfortunately, none of the current members of [...]
It’s no secret that newspapers are in trouble. The massive shift from offline to online (of both consumers and advertisers), was compounded by the financial crisis, which seemed to speed up it’s demise. Many small publications have had to close shop, and many of the larger ones are having to seriously reconsider their business models. In fact, [...]
Last week saw the unveiling of Google Public Sector in Australia, by Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy. This comes as part of the Aussie government’s recent steps towards embracing the web as a vehicle to breed innovation and engage more with their communities, through the Gov 2.0 Taskforce. It’s not the first [...]
Facebook announced that it had crossed 300 million users and more importantly, had also turned cash flow positive. Mark Zuckenburg was quite happy with this, as the goal had been to achieve a positive free cash flow some time in 2010. There have been speculation always about an IPO and its timing - Facebook has [...]