YouTube Australia has just launched a paid model to help companies promote their videos on YouTube. Companies will now be able to promote their videos and ensure they appear next to relevant content, and in front of relevant audiences. Essentially, Promoted Videos is a CPC paid model based on the Google Adwords keyword bidding model, [...]
In a very odd turn of events… a leading Chinese paper is now blaming Google for censoring their content! Oh.. how the tables have turned?! For as long as most of us can remember, it’s been the other way around with China normally requesting Google to censor or limit accessibility to pornographic sites or content [...]
While not specifically related to the Asia Online Marketing scene, we thought this interview of Google’s Sergey Brin at last week’s Web2.0 Summit was quite interesting at a general level. Of the points discussed were Brin’s views on Bing and Yahoo, the recent deal with Twitter and Google’s Social Search implementation which launched yesterday.
TechCrunch Japan is hosting another TokyoCamp on Friday November 6. TokyoCamp is the Japanese equivalent of TechCrunch’s TC50 event which invites a number of startups to demo their Software, Service or Product in a ‘Demo Pit’ followed by lots of networking with key Web and Tech influencers. This is the 2nd ever TokyoCamp, and [...]
I thought I’d share this very interesting survey conducted by the self described voice and advocate for the Digital Marketing industry in Asia, the ADMA (Asia Digital Marketing Association). This it the 3rd yearbook conducted by the ADMA and is supported by some of the most prominent entities in Digital Marketing, including DoubleClick, Microsoft Advertising [...]
It looks like Baidu are well on their way to implementing the Mobile strategy they set out a couple of months ago. The latest in the Chinese search-market battle between Baidu and Google, is Baidu’s announcement yesterday that they are launching a number of mobile applications with a local carrier. This move is quicker than [...]
The reverse brain drain is here to stay. I had written earlier about the H1B bottleneck being an opportunity for India/China to attract talent back to India. At a recent gathering of the Think India Foundation, when polled, over 2/3rds of the audience stated that they would like to return home. It is no longer [...]
Yahoo’s famed Open Hack developer event is coming to SE Asia for the first time. While it will be hosted in Jakarta, the event is open to 200 Developers from across the whole region… so better Sign Up quick. In addition, there are some developer competitions being run in Singapore, Malaysia, the Philippines and Vietnam… [...]
Twitter, in conjunction with its local Japanese partner DG Mobile looks to have launched a video service for Japanese Tweeters… TwitVideo. This service will allow users to upload and host video clips on Twitter that can be then tweeted. As per Media.Asia this is quite a departure for Twitter, and is isolated to Japan. It [...]
I attended a Webinar focusing on utilising FaceBook for your business, and thought it was worth sharing. It’s very Australian centric but can easily be extended out to the rest of APAC. Quite a simple presentation with some useful tips, Do’s and Don’t’s and good best-practice examples. The webinar was coordinated and moderated by NETT, [...]