Category Archives: Online Marketing
The bus business is hotting up
India’s online bus travel industry came of age today with www.makemytrip.com buying Ticketvala, which is one of the three prominent bus ticket providers. Other incumbents – redbus.in and travelyaari.com will be encouraged with the developments. The online bus industry has the hard task of converting bus operators , which have traditionally been late adapters of
India’s new app stores
India’s 450 million plus mobile subscribers got their first taste of an app store with Aircel and Airtel both launching their app stores within two weeks of each other. Airtel’s app store is neatly integrated with the mobile operator’s phone billing system – you can pay for apps you purchase on your mobile bill or
Chinese localisation outfoxes the Intl. players…
We’ve written quite a lot about the Baidu and Google dichotomy in China, for instance how they’re battling it out in Mobile Search. On this occasion the battle is a bit more mainstream with a great piece from WSJ about the different practices within China between Search heavyweights Baidu and Google. Aside from a slight
Google ties up with MTNL for WiMAX in India
As mentioned recently, Google plans to participate in the upcoming WiMAX auctions in India. India’s WiMAX auctions are set to take place in early 2010 will earn the Indian’s government around $5.1B. Foreign companies can take part in this auction through JVs with an Indian partner and can own a maximum of 74% stake in
Australia: Search Marketing Grows… Display Ads Stall..
Finally!… I just can’t believe it’s taken this long, but it looks like Search is finally catching up with other forms of Online Advertising in Australia. As a report compiled by PwC (Price WaterHouse Coopers) shows, for the Quarter ending on 30th September 2009 Search Engine Marketing (PPC) has grown while Displays ads have fallen.
Tudou.com – Aiming to be the YouTube in China
China never fails to amaze me with the number of “copycat” websites adapting successful business model in the US for use in China. Was reading this article on TechCrunch on Tudou.com – aiming to be the YouTube in China. Tudou is one of two companies left fighting it out to be the YouTube of China
Hotel reviews – Indian style
In a recent study, it was noted that in the UK, 73% more people went to hotel review websites than to hotel booking websites. This means that a much larger time is spent online researching the hotels and destinations before booking. Also, some of the bookings can and will happen offline, while most of the
India’s WiMAX auctions – Google comes sniffing
As reported here and here, Google is looking to participate in the upcoming auctions for providing WiMAX services in India. WiMAX or Wireless microwave access is also known as Broadband Wireless Access or BWA. Google could either go on its own or be a technology partner to an existing Telecom service provider. India’s WiMAX subscribers
