Bing starting to Zing, but Google Still Miles Ahead
Some interesting stats from Hitwise, shows an 18% increase on search traffic to Bing. Seems their advertising is working and certainly many of the curious are taking a look. The key will be keeping the curious as regular searchers. If the MSFT/Yahoo search deal goes through the combined traffic would be a reasonable 26%. While there was a minor decline on Google, still an astounding 70% of searches happen there. Just think about that, in the US where 89% of travelers search the internet for information 70% of them are starting with Google. I think it is safe to say that the reach of Google/Search far surpasses that of any advertising medium ever. Would be interesting to see some reliable numbers out of China and Japan as well as the rest of APAC.
|
Percentage of U.S. searches among leading search engine providers |
|||
| Domain |
August 2009 |
% Change |
|
| www.google.com |
71.42% |
70.24% |
-2% |
| search.yahoo.com |
17.18% |
16.96% |
-1% |
| bing.com* |
8.02% |
9.48% |
18% |
| www.ask.com |
2.47% |
2.37% |
-4% |
