I thought I’d share this very interesting survey conducted by the self described voice and advocate for the Digital Marketing industry in Asia, the ADMA (Asia Digital Marketing Association). This it the 3rd yearbook conducted by the ADMA and is supported by some of the most prominent entities in Digital Marketing, including DoubleClick, Microsoft Advertising and RightMedia (Yahoo).<p> The study aims to analyse the state of Online in all the Asian markets (excluding Japan) and covers aspects such as Demographics, User Behaviour, Online Advertising and eCommerce Development in each of these key markets.
While a little long and extensive, it’s a great resource for anyone looking for country specific information or recent stats. Enjoy the read.
ADMA’s Annual Asia-Pacific Digital Marketing Survey 2009